Archive
May 2024
01.
The Incredible Story of Lijjat Papad: From 80 Rupees to a 1600 Crore Empire
May 26, 2024 Case Study
The story of Shri Mahila Griha Udyog Lijjat Papad is nothing short of extraordinary. This homegrown brand, which started with just 80...
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02.
Customer Experience (CX) Management: A Strategic Imperative for Business Growth
May 25, 2024 Startups and Business
In today’s hyper-competitive business landscape, customer experience (CX) has emerged as a critical differentiator for companies striving to achieve sustainable growth and...
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03.
How Maggi Became a Household Name in India
May 25, 2024 Case Study
Maggi is one of the most iconic brands in Indian business history. It has been an integral part of our childhood. But...
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04.
The Unstoppable Rise of Saffola: How Marico Captured 80% Market Share
May 24, 2024 Case Study
Discover the inspiring story of Saffola, an iconic brand in India's ultra-premium edible oil segment. Over the past 21 years, the stock...
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01.