Archive
June 2024
01.
Chaayos: Revolutionizing How Modern Indians Experience Tea
June 15, 2024 Case Study
The traditional chai market in India has long been dominated by street vendors, offering quick service, affordability, and convenience. However, these options...
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02.
The Power of Disruptive Marketing: Lessons from Bold Campaigns
June 11, 2024 Marketing
When I first heard about a "dowry calculator" from one of India's biggest entrepreneurs and matchmaking companies, I thought it might just...
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03.
The Rise of Notion: A Case Study in SaaS Success
June 6, 2024 Case Study
Notion has evolved from a struggling startup to a productivity powerhouse. Here’s how Notion found its footing and soared to new heights....
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04.
Understanding and Combating Brand Fatigue: Strategies for Revitalizing Your Brand
June 1, 2024 Marketing
Brand fatigue goes beyond a mere annoyance with repetitive commercials. It's a deeper issue where consumers become disengaged and disinterested due to...
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01.