Archive
July 2024
01.
Zudio's Winning Strategy: Affordable Fast Fashion for India's Middle Class
July 5, 2024 Case Study
In India, fast-fashion brands like H&M are trendy but expensive, creating a gap between affordability and fashion-consciousness among the middle-class consumer segment....
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02.
Oreo's Journey in India: Strategies to Combat Brand Fatigue and Dominate the Snack Market
July 5, 2024 Case Study
Since its debut in 1912 by the National Biscuit Company (now Mondelez International), Oreo has captured hearts and taste buds worldwide. Known...
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01.