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ABOUT ME

I'm an accomplished executive with a passion for driving strategic growth, innovation, and high-impact leadership across diverse industries.

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ANURAAG KASHYAP

Elevating Excellence in Executive Leadership, Venture Building and Innovation

Anuraag Kashyap - Marketing, Strategy and Sports Management Expert

I’m a results-driven executive specializing in marketing strategy, business growth, and digital innovation. With a strong track record in leading high-impact initiatives across industries, I help organizations unlock new revenue streams, scale faster, and stay ahead in highly competitive markets.

From building powerful brand narratives to leading transformational projects and digital product strategies, my approach blends creativity with strategic execution. I’ve successfully shaped marketing ecosystems, led cross-functional teams, and turned vision into tangible, measurable growth.

My strength lies not just in what I’ve achieved—but in what I bring to the table: deep business insight, future-forward thinking, and the ability to align teams toward shared success. I thrive in high-stakes environments where impact, innovation, and scale are non-negotiable.

If you’re seeking a visionary leader who can fuel your company’s next phase of growth through sharp marketing, bold strategy, and executive excellence—let’s connect.

EDUCATIONAL BACKGROUND

Elevating Excellence in Executive Leadership, Venture Building and Innovation

  • Masters in Business Administration
    Indian Institute of Management, Kozhikode (IIM-K)
    Majors - Marketing, Strategy and Finance
  • MASTERCLASS (DESIGN THINKING AND INNOVATION)
    Stanford University (Centre for Professional Development)
  • Bachelors in Technology
    Guru Gobind Singh Indraprastha University, New Delhi
    Majors - Computer Science Engineering
  • High School
    Cambridge School, Srinivaspuri, New Delhi

CERTIFICATIONS & LICENSES

Acquired skills :

  • Professional Sports Management,
  • Sports Marketing,
  • Sports Psychology Management,
  • Cricket Management,
  • Football Management,
  • Race Events Management,
  • Baseball Management,
  • Racquet Sports Management,
  • Pickelball Management
Key skills acquired through MACP:
 
  • Understanding of Digital Advertising:
    The certification program provides a comprehensive understanding of the digital advertising landscape and how Microsoft Advertising fits within it.
     
  • Optimization of Ad Spend:
    MACP equips individuals with the skills to optimize their ad spending, ensuring that advertising resources are used effectively.
     
  • Microsoft Advertising Interface and Tools:
    Professionals gain a deep understanding of the Microsoft Advertising platform, including its various tools and functionalities.
     
  • Best Practices in Digital Advertising:
    The program emphasizes best practices for managing and optimizing Microsoft Ads campaigns, including strategies for targeting, bidding, and campaign management.
     
  • Understanding of Advertising Tactics:
    Individuals learn various advertising tactics, such as keyword research, ad copy writing, and ad placement strategies, to effectively reach target audiences.
     
  • Management of Microsoft Ads Campaigns:
    The certification program covers the practical aspects of managing and optimizing Microsoft Ads campaigns, including campaign setup, performance tracking, and reporting. 
Skills acquired through OCJP certification:
 
  • Java Fundamentals: Working with data types, operators, and control flow. 
     
  • Object-Oriented Programming: Understanding classes, objects, inheritance, polymorphism, and interfaces. 
     
  • Collections: Working with various collections like lists, sets, and maps. 
     
  • Exception Handling: Implementing robust error handling mechanisms. 
     
  • Concurrency: Understanding and implementing multi-threaded applications. 
     
  • Input/Output (I/O): Manipulating files and directories, reading and writing data. 
     
  • Lambda Expressions and Streams: Utilizing functional programming concepts for efficient code. 
     
  • Modularity: Understanding and implementing Java Platform Module System. 
     
  • Advanced Concepts: Working with generics, advanced class design, and the Java SE 8 Date/Time API. 
     
  • Database Applications: Building applications that interact with databases using JDBC. 
     
  • Java SE 8/11 Specifics: The specific certification (e.g., OCJP Java SE 11 Developer) will focus on the features and APIs introduced in those Java versions. 
Key skills acquired:
 
  • Understanding Lean Six Sigma Basics:

    LSSWBPC provides a comprehensive understanding of Lean Six Sigma principles, methodologies, and terminology, including the DMAIC cycle (Define, Measure, Analyze, Improve, Control). 

     
  • Problem-Solving Skills:

    The training enhances problem-solving abilities, enabling individuals to identify, analyze, and address issues effectively within their processes. 

     
  • Data Analysis:

    White Belt certification introduces basic statistical concepts and tools for data analysis, allowing individuals to understand and interpret data to identify root causes of problems. 

     
  • Process Improvement:

    Individuals learn how to apply Lean Six Sigma principles to improve processes, eliminate waste, and reduce variability. 

     
  • Continuous Improvement Mindset:

    The certification fosters a continuous improvement mindset, encouraging individuals to identify and implement improvements to processes. 

     
  • Basic Quality Tools:

    White Belts learn and apply basic quality tools, such as SIPOC (Suppliers, Inputs, Processes, Outputs, Customers), Pareto Analysis, and various data visualization techniques. 

     
  • Enhanced Communication and Collaboration:

    The certification promotes effective communication and collaboration within teams involved in process improvement initiatives. 

     
  • Career Advancement:
    The LSSWBPC can boost career prospects by demonstrating an understanding of Lean Six Sigma and its benefits to potential employers. 
Key Skills Acquired:
 
  • Understanding of Agile and Scrum principles:
    The SFPC helps individuals grasp the fundamental concepts of Agile methodologies, including Scrum’s focus on iterative development and collaboration.
     
  • Knowledge of Scrum roles, events, and artifacts:
    Participants learn to identify and understand the roles (Scrum Master, Product Owner, Development Team), events (Sprint Planning, Daily Scrum, Sprint Review, Sprint Retrospective), and artifacts (Product Backlog, Sprint Backlog) within the Scrum framework.
     
  • Practical application of planning and monitoring:
    The certification helps individuals learn to apply planning practices (e.g., Sprint Planning, Product Backlog refinement) and monitoring techniques (e.g., Sprint Burndown charts) to manage Scrum projects.
     
  • Establishment of a common language:
    The SFPC promotes a shared understanding of Scrum terminology and concepts within Agile teams, facilitating effective communication and collaboration.
     
  • Foundation for further learning:
    The SFPC serves as a stepping stone for those seeking more advanced Scrum certifications like Scrum Master, Product Owner, or Developer. 
Key skills acquired through the BMCEPC include:
 
  • Understanding the Business Model Canvas:
    This includes grasping the purpose and functionality of the BMC and its nine key blocks. 
     
  • Analyzing Business Models:
    The ability to break down and evaluate existing business models using the BMC framework. 
     
  • Designing Viable Business Models:
    Developing new business models by applying the BMC principles and identifying areas for improvement. 
     
  • Communication and Collaboration:
    Effectively communicating and presenting business models and strategies using the BMC. 
     
  • Innovation and Creativity:
    Utilizing the BMC and Lean Canvas to explore different business model patterns and solutions. 
     
  • Strategic Planning:
    Developing and executing effective business strategies based on the BMC framework. 
     
  • Lean Startup Principles:
    Applying the Lean Startup methodology and the Lean Canvas to validate business ideas and identify areas for improvement. 
     
  • Identifying Areas for Improvement:
    Using the BMC to pinpoint weaknesses and opportunities for optimization in existing business models. 
     
  • Understanding Business Model Patterns:
    Familiarity with various business model patterns and their applications. 

CERTIFICATIONS & LICENSES

Web Design

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01.
Details
  • Concept
  • Design
  • 3D Modeling

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UI/UX Design

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03.
Details
  • Concept
  • Design
  • 3D Modeling

Cras mattis iudicium purus sit amet fermentum at nos hinc posthac, sitientis piros afros. Lorem ipsum dolor sit amet, consectetur adipisici elit, petierunt uti sibi concilium totius Galliae in diem sed eius mod tempor incidunt ut labore et dolore magna aliqua. Pellentesque habitant morbi tristique senectus et netus piros labore et dolore magna.

Branding

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02.
Details
  • Concept
  • Design
  • 3D Modeling

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Photography

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04.
Details
  • Concept
  • Design
  • 3D Modeling

Cras mattis iudicium purus sit amet fermentum at nos hinc posthac, sitientis piros afros. Lorem ipsum dolor sit amet, consectetur adipisici elit, petierunt uti sibi concilium totius Galliae in diem sed eius mod tempor incidunt ut labore et dolore magna aliqua. Pellentesque habitant morbi tristique senectus et netus piros labore et dolore magna.

My Awesome Team

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Developer and Language Skills

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Photoshop
95%
HTML/Css
65%
3D MAX
95%
PHP
70%
Javascript
60%

English

Hindi

Sanskrit

Clients And Testimonials

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