ABOUT ME
I'm an accomplished executive with a passion for driving strategic growth, innovation, and high-impact leadership across diverse industries.
ANURAAG KASHYAP
Elevating Excellence in Executive Leadership, Venture Building and Innovation
I’m a results-driven executive specializing in marketing strategy, business growth, and digital innovation. With a strong track record in leading high-impact initiatives across industries, I help organizations unlock new revenue streams, scale faster, and stay ahead in highly competitive markets.
From building powerful brand narratives to leading transformational projects and digital product strategies, my approach blends creativity with strategic execution. I’ve successfully shaped marketing ecosystems, led cross-functional teams, and turned vision into tangible, measurable growth.
My strength lies not just in what I’ve achieved—but in what I bring to the table: deep business insight, future-forward thinking, and the ability to align teams toward shared success. I thrive in high-stakes environments where impact, innovation, and scale are non-negotiable.
If you’re seeking a visionary leader who can fuel your company’s next phase of growth through sharp marketing, bold strategy, and executive excellence—let’s connect.
PROFESSIONAL EXPERIENCE
Elevating Excellence in Executive Leadership, Venture Building and Innovation
DIRECTOR (MARKETING, STRATEGY & VENTURE BUILDING)
TRENDONIX | 2019 – Present
As Director at Trendonix, I lead marketing campaigns, cross-functional strategy, digital transformation, and GTM initiatives across diverse sectors including SaaS, technology, consumer brands, and services. My role blends strategic vision with execution leadership—working closely with founders, CXOs, and international teams to build scalable business models, accelerate growth, and modernize operations. I oversee program delivery, market expansion, and innovation roadmaps while fostering high-performance, remote-first teams operating across multiple geographies.
𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 :
• Led full-stack strategy, GTM, and digital transformation across SaaS, tech, F&B, and consumer brands; delivered up to 𝟰× 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗰𝗮𝗹𝗲.
• Directed 100+ SaaS / CRM / ERP / MarTech deployments improving operational efficiency by 𝟮𝟬–𝟰𝟬%.
• Built and managed cross-functional teams across 𝘁𝗵𝗿𝗲𝗲 𝘁𝗶𝗺𝗲 𝘇𝗼𝗻𝗲𝘀, strengthening execution velocity and alignment.
• Architected market positioning and demand engines that improved conversion and customer acquisition by 𝟴𝟬%.
• Advised founders & CXOs on scaling models, product roadmaps, and multi-market expansion.
CO-FOUNDER (BUSINESS CONSULTANT & STRATEGIST)
TRENDONIX | 2019 – Present
As Co-Founder, I played a pivotal role in establishing Trendonix’s consulting and strategy practice, working closely with businesses across technology, AI, digital services, and consumer industries. Operating in a hands-on leadership environment, I oversaw strategic planning, client acquisition, ROI-driven delivery, and multi-domain project execution. My focus was on developing strong market positioning, enabling digital capabilities, and designing growth-centric strategies for both early-stage and established businesses.
𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
• Built consulting practice specializing in digital transformation, marketing strategy, and product innovation.
• Led strategy for global clients across AI, tech, robotics, and e-commerce.
• Owned P&L, operational strategy, and ROI delivery across engagements.
PRESIDENT
HARYANA WHEELCHAIR CRICKET ASSOCIATION (HWCA) | 2024 – Present
As President of the Haryana Wheelchair Cricket Association, I lead a state-wide non-profit dedicated to advancing wheelchair cricket and creating equitable opportunities for differently-abled athletes. Under the affiliation of WCIA and DCCI, and with the broader support ecosystem of BCCI, I drive HWCA’s mission of building a competitive, high-performing sports ecosystem that empowers talent across Haryana.
In this role, I oversee the association’s growth, operational excellence, and long-term vision—combining strategic leadership with deep social commitment. My focus spans 𝗮𝘁𝗵𝗹𝗲𝘁𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗲𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁, 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀, 𝗳𝘂𝗻𝗱𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗹𝗮𝗿𝗴𝗲-𝘀𝗰𝗮𝗹𝗲 𝗲𝘃𝗲𝗻𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, ensuring that wheelchair cricket receives the visibility, resources, and respect it deserves.
𝗞𝗲𝘆 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀:
• 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗲𝗱 𝗦𝘁𝗮𝘁𝗲 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺: Built a structured, high-performance framework for wheelchair cricket in Haryana, improving scouting, discipline, and competitive readiness.
• 𝗔𝘁𝗵𝗹𝗲𝘁𝗲 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁: Enabled access to professional coaching, quality training facilities, and performance pathways to elevate players to national standards.
• 𝗛𝗶𝗴𝗵-𝗜𝗺𝗽𝗮𝗰𝘁 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁𝘀: Led tournaments, significantly boosting the sport’s visibility and Haryana’s competitive stature.
• 𝗦𝗲𝗰𝘂𝗿𝗲𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Secured sponsorships, CSR backing, and institutional partnerships to fund infrastructure, training, and athlete welfare.
• 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: Instilled discipline, unity, and performance orientation — contributing to competitive success and stronger team identity.
• 𝗛𝘂𝗺𝗮𝗻-𝗖𝗲𝗻𝘁𝗿𝗲𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Championed an athlete-first, purpose-driven approach ensuring holistic support and motivation for differently-abled players.
EDUCATIONAL BACKGROUND
Elevating Excellence in Executive Leadership, Venture Building and Innovation
- Masters in Business Administration
Indian Institute of Management, Kozhikode (IIM-K)
Majors - Marketing, Strategy and Finance - MASTERCLASS (DESIGN THINKING AND INNOVATION)
Stanford University (Centre for Professional Development) - Bachelors in Technology
Guru Gobind Singh Indraprastha University, New Delhi
Majors - Computer Science Engineering - High School
Cambridge School, Srinivaspuri, New Delhi
CERTIFICATIONS & LICENSES
Acquired skills :
- Professional Sports Management,
- Sports Marketing,
- Sports Psychology Management,
- Cricket Management,
- Football Management,
- Race Events Management,
- Baseball Management,
- Racquet Sports Management,
- Pickelball Management
- Understanding of Digital Advertising:The certification program provides a comprehensive understanding of the digital advertising landscape and how Microsoft Advertising fits within it.
- Optimization of Ad Spend:MACP equips individuals with the skills to optimize their ad spending, ensuring that advertising resources are used effectively.
- Microsoft Advertising Interface and Tools:Professionals gain a deep understanding of the Microsoft Advertising platform, including its various tools and functionalities.
- Best Practices in Digital Advertising:The program emphasizes best practices for managing and optimizing Microsoft Ads campaigns, including strategies for targeting, bidding, and campaign management.
- Understanding of Advertising Tactics:Individuals learn various advertising tactics, such as keyword research, ad copy writing, and ad placement strategies, to effectively reach target audiences.
- Management of Microsoft Ads Campaigns:The certification program covers the practical aspects of managing and optimizing Microsoft Ads campaigns, including campaign setup, performance tracking, and reporting.
- Java Fundamentals: Working with data types, operators, and control flow.
- Object-Oriented Programming: Understanding classes, objects, inheritance, polymorphism, and interfaces.
- Collections: Working with various collections like lists, sets, and maps.
- Exception Handling: Implementing robust error handling mechanisms.
- Concurrency: Understanding and implementing multi-threaded applications.
- Input/Output (I/O): Manipulating files and directories, reading and writing data.
- Lambda Expressions and Streams: Utilizing functional programming concepts for efficient code.
- Modularity: Understanding and implementing Java Platform Module System.
- Advanced Concepts: Working with generics, advanced class design, and the Java SE 8 Date/Time API.
- Database Applications: Building applications that interact with databases using JDBC.
- Java SE 8/11 Specifics: The specific certification (e.g., OCJP Java SE 11 Developer) will focus on the features and APIs introduced in those Java versions.
- Understanding Lean Six Sigma Basics:
LSSWBPC provides a comprehensive understanding of Lean Six Sigma principles, methodologies, and terminology, including the DMAIC cycle (Define, Measure, Analyze, Improve, Control).
- Problem-Solving Skills:
The training enhances problem-solving abilities, enabling individuals to identify, analyze, and address issues effectively within their processes.
- Data Analysis:
White Belt certification introduces basic statistical concepts and tools for data analysis, allowing individuals to understand and interpret data to identify root causes of problems.
- Process Improvement:
Individuals learn how to apply Lean Six Sigma principles to improve processes, eliminate waste, and reduce variability.
- Continuous Improvement Mindset:
The certification fosters a continuous improvement mindset, encouraging individuals to identify and implement improvements to processes.
- Basic Quality Tools:
White Belts learn and apply basic quality tools, such as SIPOC (Suppliers, Inputs, Processes, Outputs, Customers), Pareto Analysis, and various data visualization techniques.
- Enhanced Communication and Collaboration:
The certification promotes effective communication and collaboration within teams involved in process improvement initiatives.
- Career Advancement:The LSSWBPC can boost career prospects by demonstrating an understanding of Lean Six Sigma and its benefits to potential employers.
- Understanding of Agile and Scrum principles:The SFPC helps individuals grasp the fundamental concepts of Agile methodologies, including Scrum’s focus on iterative development and collaboration.
- Knowledge of Scrum roles, events, and artifacts:Participants learn to identify and understand the roles (Scrum Master, Product Owner, Development Team), events (Sprint Planning, Daily Scrum, Sprint Review, Sprint Retrospective), and artifacts (Product Backlog, Sprint Backlog) within the Scrum framework.
- Practical application of planning and monitoring:The certification helps individuals learn to apply planning practices (e.g., Sprint Planning, Product Backlog refinement) and monitoring techniques (e.g., Sprint Burndown charts) to manage Scrum projects.
- Establishment of a common language:The SFPC promotes a shared understanding of Scrum terminology and concepts within Agile teams, facilitating effective communication and collaboration.
- Foundation for further learning:The SFPC serves as a stepping stone for those seeking more advanced Scrum certifications like Scrum Master, Product Owner, or Developer.
- Understanding the Business Model Canvas:
This includes grasping the purpose and functionality of the BMC and its nine key blocks.
- Analyzing Business Models:
The ability to break down and evaluate existing business models using the BMC framework.
- Designing Viable Business Models:
Developing new business models by applying the BMC principles and identifying areas for improvement.
- Communication and Collaboration:
Effectively communicating and presenting business models and strategies using the BMC.
- Innovation and Creativity:
Utilizing the BMC and Lean Canvas to explore different business model patterns and solutions.
- Strategic Planning:
Developing and executing effective business strategies based on the BMC framework.
- Lean Startup Principles:
Applying the Lean Startup methodology and the Lean Canvas to validate business ideas and identify areas for improvement.
- Identifying Areas for Improvement:
Using the BMC to pinpoint weaknesses and opportunities for optimization in existing business models.
- Understanding Business Model Patterns:Familiarity with various business model patterns and their applications.
AREAS OF EXPERTISE
CORE SKILLS
TECHNICAL SKILLS
My Awesome Team
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David Gray
CEO / Developer
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Alica Limishko
Designer / UI-Ux
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Kevin Brunty
CEO / Developer
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