My Blog
01.
Zudio's Winning Strategy: Affordable Fast Fashion for India's Middle Class
July 5, 2024 Case Study
In India, fast-fashion brands like H&M are trendy but expensive, creating a gap between affordability and fashion-consciousness among the middle-class consumer segment....
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02.
Oreo's Journey in India: Strategies to Combat Brand Fatigue and Dominate the Snack Market
July 5, 2024 Case Study
Since its debut in 1912 by the National Biscuit Company (now Mondelez International), Oreo has captured hearts and taste buds worldwide. Known...
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03.
Chaayos: Revolutionizing How Modern Indians Experience Tea
June 15, 2024 Case Study
The traditional chai market in India has long been dominated by street vendors, offering quick service, affordability, and convenience. However, these options...
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04.
The Power of Disruptive Marketing: Lessons from Bold Campaigns
June 11, 2024 Marketing
When I first heard about a "dowry calculator" from one of India's biggest entrepreneurs and matchmaking companies, I thought it might just...
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01.