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Chaayos: Revolutionizing How Modern Indians Experience Tea
The traditional chai market in India has long been dominated by street vendors, offering quick service, affordability, and convenience. However, these options...
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The Power of Disruptive Marketing: Lessons from Bold Campaigns
When I first heard about a "dowry calculator" from one of India's biggest entrepreneurs and matchmaking companies, I thought it might just...
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The Rise of Notion: A Case Study in SaaS Success
Notion has evolved from a struggling startup to a productivity powerhouse. Here’s how Notion found its footing and soared to new heights....
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Understanding and Combating Brand Fatigue: Strategies for Revitalizing Your Brand
Brand fatigue goes beyond a mere annoyance with repetitive commercials. It's a deeper issue where consumers become disengaged and disinterested due to...
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The Incredible Story of Lijjat Papad: From 80 Rupees to a 1600 Crore Empire
The story of Shri Mahila Griha Udyog Lijjat Papad is nothing short of extraordinary. This homegrown brand, which started with just 80...
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Customer Experience (CX) Management: A Strategic Imperative for Business Growth
In today’s hyper-competitive business landscape, customer experience (CX) has emerged as a critical differentiator for companies striving to achieve sustainable growth and...
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