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Case Study
Zudio's Winning Strategy: Affordable Fast Fashion for India's Middle Class
July 5, 2024 Case Study
In India, fast-fashion brands like H&M are trendy but expensive, creating a gap between affordability and fashion-consciousness among the middle-class consumer segment....
Read moreThe Rise of Notion: A Case Study in SaaS Success
June 6, 2024 Case Study
Notion has evolved from a struggling startup to a productivity powerhouse. Here’s how Notion found its footing and soared to new heights....
Read moreKFC's Journey and Triumph in India: A Comprehensive Case Study
December 29, 2023 Case Study
Colonel Harland Sanders began selling fried chicken from his roadside restaurant in Kentucky during the Great Depression. Embracing the franchising model at...
Read moreMcDonald's Success Story in India: Strategic Innovations and Winning Campaigns
December 1, 2023 Case Study
As an American brand, McDonald's has achieved remarkable success in India by strategically adapting its offerings and marketing efforts to resonate with...
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